Smart Route Management: Advanced Dashboard for Optimizing Bus Travel at ADO
MADO embarked on an ambitious project to implement a high-level technological solution aimed at enhancing its information exploitation capabilities and fostering a culture focused on artificial intelligence. The project aimed to optimize five key business modules:
- Commercial
- Demand Forecasting
- Offer Definition
- Matching
- Logistic Efficiency
The goal was to apply analytical elements, AI models, and optimization techniques to these modules to enable better decision-making and improve business operations.
Challenges and Objectives
Challenges:
- Integrating AI models into existing business modules.
- Ensuring the dashboard was user-friendly for final users (operators).
- Coordinating remotely with multiple teams, including development, QA, and technology implementation.
Objectives:
- Achieve complete optimization of the five business modules.
- Facilitate better decision-making through enhanced data analytics and AI.
- Create a functional and user-friendly dashboard for operators.
Design Process
Research: The project started with discovery workshops using Figma, where product owners and end-users were engaged to identify pain points. These sessions were crucial in understanding the specific needs and challenges faced by users, ensuring the dashboard addressed real operational issues.
Wireframing: Wireframes were created in Figma to visualize the dashboard's layout and functionality. The focus was on creating an intuitive interface that allowed users to easily navigate through different modules and access necessary data.
Prototyping: Interactive prototypes were developed to test the usability of the dashboard. Feedback from stakeholders and end-users was incorporated to refine the design, ensuring it met their needs and expectations.
Visual Design: A design system was established using atomic design principles. This approach facilitated the creation of reusable components, making the implementation and future updates more efficient. Consistent visual elements, such as typography, color schemes, and icons, were defined to ensure a cohesive look and feel.
Key Features
- User-friendly Interface: Intuitive design, allowing easy navigation and data access.
- AI Integration: Advanced AI models applied to optimize business processes.
- Real-time Analytics: Provides up-to-date information for informed decision-making.
- Customizable Dashboards: Users can personalize their dashboards to focus on relevant data.
- Scalability: Designed to accommodate future enhancements and additional modules.
Project Outcome
The project resulted in a robust and functional dashboard that significantly improved the operational efficiency of MADO's business processes. Users reported enhanced decision-making capabilities and a better understanding of key metrics, leading to overall improved business performance.
Learnings
- New Skills: Gained expertise in remote collaboration and the use of tools like Figma and Figma for design and research.
- Design Practices: Experimented with atomic design, which proved highly effective for creating a scalable design system.
- Growth: Enhanced ability to design user-centric solutions by directly involving end-users in the research and design process.
- Challenged Preconceptions: Realized the importance of flexibility and adaptability in remote project management.
Conclusion
Learnings: The project underscored the importance of user involvement in the design process, leading to more effective and user-friendly solutions. The use of atomic design principles streamlined the implementation process, ensuring consistency and scalability.
Challenges and Solutions: Remote collaboration presented challenges, but effective use of communication tools like Slack and Google Meet ensured smooth coordination. Addressing user pain points directly through discovery workshops led to a more impactful design.
Future Directions: The project can be further enhanced by integrating additional AI models and expanding the dashboard's capabilities. Future team members are advised to maintain close communication with end-users and stakeholders to continuously refine and improve the solution.
Advice for Future Projects: Ensure thorough user research and testing, remain flexible in your approach, and leverage design systems to create scalable and consistent solutions.
If you're looking for a UX/UI designer who can create intuitive and engaging user experiences, I'd love to collaborate with you. Let's work together to bring your vision to life. Contact me to discuss how we can make your next project a success!
Project overview
